What business are we in?

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What business are we in?  What business do we need to be in?

I recently attended Tony Robbin’s Business mastery event in Las Vegas.  One of the most important discoveries for me at the event was about the business we are actually in.

We all know that an effective journey or plan requires knowledge of where we are now and where we want to be.  It is essential therefore that we consider where we are and in particular what business we are really in.  A first response for us at Skills Strategies International would obviously be that we are in the training business and that we grow businesses and we grow careers. 

However, when I examined our main activity I discovered that we are actually in the business of compliance.  Not only do we focus on delivering compliance training to others we are also overwhelmingly focussed on maintaining compliance in our overall business activity.  This aligns with recent statistics that one in 11 Australians are actually working in the compliance business. 

So……. we need to consider what business we want to be in and how we are going to get there. As part of this we need to consider the bossiness and industry cycle.  Because businesses and industry have life cycles just like we do in our life.

Questions for us to consider:

  1. Where is our economy and industry in the cycle and where is our business in the cycle?
  2. Who are our clients and what do they really need now and in the next 5 years?
  3. What identity do we want people to identify our business with?
  4. How do we prepare for the next season?

ow do we prepare for the next 12 months?

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